The average age at which children begin using consumer electronic (CE) devices has declined from 8.1 years in 2005 to 6.7 years in 2007, according to NPD Group’s recently released report, “Kids and Consumer Electronics Trends III.”
The report, which studies the penetration of consumer electronics in kids’ lives and measures device-usage dynamics and trends.
Children begin using electronic devices at approximately 7 years of age, on average, with televisions and desktop computers providing the youngest initial exposure (about 4 or 5 years of age), and satellite radios and portable digital media players (PDMP) providing the oldest (about 9 years of age), NPD said.
Some findings from the study:
Portable videogame systems are at the top of kids’ list of CE devices, with a penetration rate of 39 percent, followed by portable CD players (30 percent), console videogames (29 percent) and TVs (28 percent), writes NextGeneration, citing the NPD Group’s study.
Kids’ use (not necessarily ownership) of non-portable TVs was 73 percent, followed by desktop computers (69 percent), non-portable DVD players (58 percent) and console videogames (50 percent), according to NextGeneration.
About the study: Data for the report was collected via an online survey of a nationally representative sample of adults ages 25 and older, with children ages 4 to 14 in the household. In order to qualify, respondents’ children had to use at least one consumer electronic device measured in the study. Fieldwork was conducted from March 16 to March 22, 2007.
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