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Marketers and SMBs Disconnect over Online Tactics »
Marketers and SMBs Disconnect over Online Tactics

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Global Ad Spend Forecasts: Key Markets & Media

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some consensus that digital is set to overtake TV despite some disagreement as to when […]

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Majority of Time Spent Watching Digital Video is With Long-Form Content, Regardless of Device

It used to be that most time spent with smartphone video was reserved for “snackable” content, but the increase in premium content available to viewers has resulted in a “democratization” of screen size, according to Ooyala [download page]. In its latest quarterly report covering Q1 2017, the company reveals that long-form content (20+ minutes) now […]

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Radio’s Weekly Audience is Large… And Growing

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re tuning in more. New data from Nielsen [download page] shows that radio’s audience is large, diverse, and […]

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In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to […]

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Direct Media Response Rate, CPA & ROI Benchmarks in 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks.

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