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Millennials Less Responsive to TV Ads, But Have Better Delayed Recall »

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Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute’s Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

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User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it […]

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2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly confident about their collaborations with other departments, including sales.

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Global Email Users, Traffic Forecast to Continue Growing

Email may not be growing at the same rate as social media or messaging platforms, but it’s still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a number that is predicted to grow by 3% per year through 2021, […]

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State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

Salesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are […]

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