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Nielsen Measures the American Idol Phenomenon »
Nielsen Measures the American Idol Phenomenon

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Which Components Are Essential to Marketers’ Brand Strategies?

Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The survey – conducted among more than 560 respondents – also found that the majority have a documented brand strategy, with close to half […]

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Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

The share of US broadband households that don’t subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as “Cord Nils” in that they don’t use any TV services from legacy providers. That’s double the figure from 2012 – […]

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New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

[By MC Editor JC Lupis] Nielsen recently released its latest Comparable Metrics report [download page], a quarterly look at device and media usage trends across various demographic groups. Upon review of the latest report, one statistic caught our eye: for the first time in Q3, Millennials (18-34) as a group spent more time using smartphones […]

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Budgets, Cultures Holding Back Data-Driven Strategies

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving impediments: 43% cited a failure to fully embrace a customer-centric culture, and 32% feel it’s due to a lack of senior-level support […]

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Online Radio and Podcast Audiences Continue to Broaden

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age […]

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