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Consumer Spending Trends: Deal-Seeking Behavior Prevalent

Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped […]

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US Marketing Research Industry Seeing Pre-Recession Levels of Activity

Source: Marketing Research Association Notes: Business activity in the US marketing research industry just turned in “the most positive 12 month period in the history” of the MRA’s report, which dates to the 4th quarter of 2007. The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in […]

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Top Retail Websites’ Load Times Still Slowing

Source: Radware [download page] Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) – which measures the […]

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What Are Personalization’s Biggest Challenges and Opportunities?

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies – one from Experian Data Quality [download page] and the […]

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The Best Times to Prospect to IT Executives

It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns targeting lists of IT executives over a three-year period from 2011 through 2013. The analysis indicates that it takes 222 calls or emails on average to secure a […]

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