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Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1

Source: Facebook [pdf] Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the […]

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Facebook Referring Almost 20 Times More Website Traffic Than Twitter

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as […]

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Growing Number of App Users Deemed “Mobile Addicts”

On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a growing number of app users launch apps at least 60 times per day, or more than 6 times the average. […]

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Facebook Users Seen Most Engaged With Brand Posts on Fridays

Source: Adobe [pdf] Notes: According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) […]

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Small Businesses Look to Optimize Marketing Spend

Source: Constant Contact Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, […]

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