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B2B Marketers Weigh In On Their Data-Driven Performance

Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they’re on the path. […]

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Agencies Rank Their Most Effective New Business Tools

Source: RSW/US [download page] Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the […]

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Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

Almost all – 96% of – executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that […]

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B2B Marketers on Popular Lead Gen Channels and Successful Tactics

Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most […]

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CSR Reputation Affects Purchase Decisions, Millennials Say

Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half […]

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