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Reading, TV-Watching Favorite Leisure Activities – but Declining »
Reading, TV-Watching Favorite Leisure Activities – but Declining

Latest MarketingCharts stories

As Digital Ads Become More Expensive, How Can They Be Improved?

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several digital ad formats also frustrate consumers due to their interruptive nature. So how can online ads be improved? […]

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Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone number is a different story, as just one-third of respondents […]

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Surprise: Trust in Advertising on the Rise?

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that the ads they saw, read or heard were honest. In the […]

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Smartphones Overtake Desktops in Global AVOD Plays

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays.

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For Youth, Social Media Preferences Increasingly Limited to Top Platforms

We’ve been keeping score of teens’ changing social media preferences over the past few years as they’ve switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite Dial report from Edison Research and Triton Digital shows that social media use among this group […]

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