Share of Ad Spending by Medium - September 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
Dec 17-07
December 20th, 2007 at 3:54 pm
There will be a major shift in each of these sectors but specifically an increase in the internet medium over the next 3-5 years. Streaming video and social networking has made it very popular for businesses to cost effectively advertise online and drive traffic into their location and website.
With such services like TIVO more and more consumers are become MADD (marketing attention deficit disorder) which means tuning out and fast forwarding onto the content they truly want to see.
Internet users that go online each day, spend over 80% of their time interacting on some form of Web 2.0 type site (blogs, community forums etc) and the smart business will position itself in front of this crowd to expand its reach.