Share of Time Spent Watching Original TV Series, by Platform

October 15, 2014

This article is included in these additional categories:

Boomers & Older | Connected Device Comparisons | Mobile Phone | Non-mobile Connected Devices | Tablet | Television | TV Audiences & Consumption | Youth & Gen X

Source: comScore [download page]

Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up. Desktops and laptops are the next-most preferred platform for each group, accounting for an estimated 19% of time spent watching original TV series among Millennials. Overall, more than 8 in 10 Millennials and more than 9 in 10 adults aged 35 and older have watched original TV series on traditional TV during the past month, while close to half of Millennials have watched on desktops and laptops (44%) and tablets (49%).

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The data is based on an online survey completed by 1,159 respondents during the period of August 21 through August 28, 2014.

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