A year-end review from Trendrr reveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012. Drama (11%) and comedy (5%) also played a role in the social TV landscape, with the remaining 36% of conversations taking place around the aggregate of other, miscellaneous TV genres.
Details from a CTAM Co-Op Study, “How Chatter Matters in TV Viewing,” released in December by the LA Times, also demonstrate that sports programs are socially engaging. Live sporting events are the most-talked-about programs before they happen, during their airing, and during commercials. When it comes to the genres talked about right after the show, movies and dramas lead, while comedies and movies share the mantle as most-buzzed-about the next day and after.
The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
Returning to the Trendrr review, the data shows that entertainment specials also generate their fair share of social interactions. Looking at the most engaging telecasts by month (from January through November), 6 of the months featured an entertainment (non-sports) event as its most engaging program. In fact, September’s MTV Video Music Awards counted as the most engaging telecast of the year through November, ahead of February’s Super Bowl. (The list excludes political events.)
About the Data: Trendrr.TV’s “Second Annual Year End Stats Report” is based on data on thousands of programs taken from interactions on Twitter, public pages on Facebook and applications such as Get Glue and Viggle.
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