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Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi

by MarketingCharts staff
Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi
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Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):

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The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:

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Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:

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Advertiser buzz increase or decrease from before game compared to during and after the game:

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See more Super Bowl ad coverage by Adrants.