Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):

The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:

Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:

Advertiser buzz increase or decrease from before game compared to during and after the game:

See more Super Bowl ad coverage by Adrants.