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Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi

Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):

The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:

Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:

Advertiser buzz increase or decrease from before game compared to during and after the game:

See more Super Bowl ad coverage by Adrants.

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Note: The Hitwise data featured is based on US market share of visits as defined by the IAB,...