left
right
CHART CLOSE-UP FROM THE STORY:
Teens Choose Reality Over Virtual Reality - Sometimes »
(scroll down to read the full story)
otx-teens-dating.jpg

Teens Choose Reality Over Virtual Reality - Sometimes

Teens Choose Reality Over Virtual Reality - Sometimes

Some 58% of teens sacrifice watching TV for going on dates, with web surfing (54%), playing videogames (47%), and listening to music (42%) taking hits as well, according to the Teen Topix survey from OTX (Online Testing eXchange) and partner eCRUSH.

The study surveyed 750 13-17-year-old teens across the country to about their attitudes toward socializing - to assess what’s important to them, their behaviors, and their outlook on life.

otx-teens-dating.jpg

Some findings from the study:

  • Teens don’t always select reality over virtual reality. When teens go out on those dates, they’re eschewing free options like cruising (53%) or school events (53%) for the marketing-laden options of movie theaters (87%), malls (64%) and restaurants (58%).
  • When it comes to rules of dating, gender differences become clear: while 66% of all teens say their parents impose dating rules, only 49% of boys are subjected to rules, compared with 83% of girls.
  • As to the rules of attraction, jocks, bad boys, and adventure seekers rule the hearts of today’s teens:
    • 31% of teens said they’re attracted to “jocks” such as Nathan on the CW’s One Tree Hill or Claire on NBC’s Heroes.
    • 30% of girls also prefer “bad boys” like Michael on Fox’s Prison Break.
    • 28% of boys like adventurous women such as Veronica on the CW’s Veronica Mars.

Future Teen Topix studies are scheduled to focus on topics such as a summer movie wrap-up, teen buzz for the new fall TV shows, and holiday shopping plans.

Today's MarketingCharts Stories

QR Code Scanners Likely Male, Young

Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to survey results released in February 2012 by BrandSpark International, in association with Better Homes and Gardens. Looking at age [...] More »

SMBs Missing Opportunity to Integrate Email With Social

Although roughly 3 in 4 SMBs use email marketing tactics such as organic list growth and web-based sign-up forms to generate leads, just 41% include a sign-up form on their Facebook fan pages, according to a survey released in February 2012 by GetResponse. And while a majority optimize their newsletters with clear, recognizable, branded from [...] More »

TV Broadcast Spot Prices Up Y-O-Y in 2011

Prices for primetime commercials on the Big 4 broadcast networks rose year-over-year during the second, third, and fourth quarters of 2011, according to February 2012 data from TargetCast. Using data from SQAD, the agency determined that the price of an average 30-second spot rose 2% in Q2 to $127,291, while in Q3, prices rose 4% [...] More »

1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device

22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super [...] More »

Online Viewers Prefer Socially Recommended Videos

Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social video campaigns from leading brands in 2011, the study found that 65% of viewers who watched a recommended video enjoyed it, representing a 14% [...] More »

Advertisement
Advertisement

Major Media Categories

Advertisement