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Mobile Video Audience Grows 70% in Q209 »
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Mobile Video Audience Grows 70% in Q209
The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009, according to Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption across TV, the internet and mobile devices.
The latest quarterly report shows that the mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes over the same period in 2008.
The increase in video consumption across other platforms did not take away from TV viewing, however. Time spent watching TV increased by 2 hours and 2 minutes compared with the Q208, reports Media Buyer Planner.
American consumers appear to be adding video consumption platforms rather than replacing them, and media multitasking is part of the equation, Nielsen observed. More than half (57%) of Americans with internet access are using TV and accessing the internet simultaneously at least once a month. While this viewing represents just 3% of their TV time, it equals 28% of their at-home internet usage:
Time-shifted viewing is also on the rise. Americans watched 1 hour and 11 minutes more time-shifted TV in Q209 than they did in the second quarter of last year. The number of users watching timeshifted TV also rose 32% since Q208.
A separate study from Knowledge Networks found that more than two-thirds of Americans now use mobile devices that are video-enabled. Overall, 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.
