As 2009 hurtles to a close and marketers gear up for an undoubtedly leaner and meaner year in 2010, they will need to be increasingly vigilant about managing integrated programs with fewer resources, more diversity and less certainty, according to Judy Franks, founder and president of The Marketing Democracy.
Despite these constraints, Franks still believes that if the industry can begin to look at the media landscape as a whole and less at its parts, and understand the ways in which it is changing, 2010 can still be the “year of the good idea.”
Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled the following top 10 trends to help integrated marketers navigate the choppy waters she expects to see in 2010.
The top 10 trends for integrated marketers:
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