Top 5 Viral-Video Ads of 2007 Ranked
Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times.
The top 5 viral-video ads:
- Cadbury - Gorilla Drummer, launched online in August; agency: Fallon.
- Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York.
- Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater.
- Blendtec - Will it Blend? launched online in July.
- Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
 Additional info available in the FT report.
Dec 12-07
June 9th, 2008 at 4:05 pm
I personally think the Ray-Ban vid is much better than the Gorilla drummer.
July 23rd, 2008 at 5:41 pm
Totally agree that Ray-Ban viral video is better. It connects brand to target’s lifestyle better. Gawker has a great article on the agencies Cutwater and Feed Company that were responsible for the campaign. http://gawker.com/388783/how-levis-jeans-duped-the-internet-with-their-new-secret-ad