Top 5 Viral-Video Ads of 2007 Ranked
Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4M views, according to video marketing agency GoViral, reports the Financial Times.
The top 5 viral-video ads:
- Cadbury - Gorilla Drummer, launched online in August; agency: Fallon.
- Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York.
- Ray-Ban - Catch Sunglasses, launched online in May; agency: Cutwater.
- Blendtec - Will it Blend? launched online in July.
- Lynx/Axe - Bom chicka wah wah, launched online in May; agency: BBH Copenhagen.
About the rankings: Additional info is available in the FT report.
I personally think the Ray-Ban vid is much better than the Gorilla drummer.
Totally agree that Ray-Ban viral video is better. It connects brand to target’s lifestyle better. Gawker has a great article on the agencies Cutwater and Feed Company that were responsible for the campaign. http://gawker.com/388783/how-levis-jeans-duped-the-internet-with-their-new-secret-ad
In context, sure. Out of context, the Gorilla has much longer legs - and that matters more when the decider is what’s more “viral”.
here we are in 2009 and gorilla drummer is still up there, class always prevails
Brian — this is an article from 2007, of course the same ad would be there. We’re not claiming this is the best ad for 2009. –victoria@marketingcharts.com