Top TV Multitasking Activities, by Generation

Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2014

    Source: Deloitte

      Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV.

        About the Data: Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013.

          Related: Multi-Screening in the US: The How and Why