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TV Advertising to Grow 5.8% in ’08, with a Little Help from the Olympics »
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TV Advertising to Grow 5.8% in ’08, with a Little Help from the Olympics

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Here’s What Americans Say They Most Commonly Post About on Social Media

More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly creating and posting original content. Still, users […]

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B2B Media & Information Industry Revenues Up 2.7% in 2015

The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective’s Business Information Network.

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Which Customization Method Should Your Brand Use?

More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the Radius Global Market Research report indicates that while there are […]

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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI

Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from DataXu [download page] reveals. Indeed, of 7 challenges identified, marketers were by far the most likely to say that creating the […]

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Ad Volume Hurting the Social Media Customer Experience

Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer Satisfaction Index (ACSI) report [download page]. Despite just a modest 1-point slip to a score of 73 (on a 100-point scale), social media […]

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