Chart close-up from:
TV Advertising to Grow 5.8% in ’08, with a Little Help from the Olympics »
informa-global-tv-advertising-revenue-forecasts-by-region-2007-2012.jpg
TV Advertising to Grow 5.8% in ’08, with a Little Help from the Olympics

Latest MarketingCharts stories

US College Student Demographics in 2013

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data release. Those two years of declines come after a period of expansion between 2006 and 2011 that saw net enrollment levels grow by […]

Read more »

US E-Commerce Benchmarks, by Device, in Q2 2014

Source: Monetate Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at […]

Read more »

Most Influential Company Communications Surrounding Positive Societal Impact

Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging […]

Read more »

Twitter Engagement Rates: Which Post Times Are Best?

What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the […]

Read more »

How Consumers Form Their Impressions of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty […]

Read more »
7ads6x98y