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TV Cord Cutters Steadily Rising; Numbers Remain Low »

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US Ad Spending Trends, by Medium, in Q1 2015

Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year’s Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) […]

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Mobile Ad Responses, by Age Group

Source: Millennial Media / Opinium Research [download page] Notes: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways, according to a survey of 4,018 mobile owners aged 16+ in the US, UK, France, and Germany. In […]

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Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge¬†in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the¬†decline appears to be accelerating. Indeed, as the data […]

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Internet Adoption Rates, by Demographic, 2000-2015

The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% […]

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2015’s Most Patriotic Brands, in the Eyes of Consumers

Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest […]

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