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TV Cord Cutters Steadily Rising; Numbers Remain Low »
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Weekend Reading, 11/21/14

Revenues grew last year in each of the nation’s 11 service sectors for employer firms, reports the US Census Bureau in new data from the 2013 Service Annual Survey. The information sector saw revenue growth of 3.4% to $1.3 trillion, with the sub-sector of internet publishing and broadcasting and web search portals seeing the fastest […]

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The 10 Most Shared Video Ads of 2014

Source: Unruly Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” (Activia’s collaboration with Shakira), which picked up more than 5.8 […]

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What Motivates Americans to Engage in Digital Activism?

Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%), while about 1 in 1 donated via their mobile device, finds Cone Communications in a new study [pdf]. But donations aren’t the only form of digital activism: the report also notes that 58% of American […]

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What Tech Marketers Want From Their Media Partners – And Why

More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according to a new study from IDG Research Services. Beyond those top values, tech marketers are also looking for competitive pricing and demonstrated ROI (86%) […]

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Pay-TV Market Shrinks in Q3; Broadband Subs Pick Up Steam

Source: Leichtman Research Group (Pay-TV / Broadband) Notes: The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3, up from a loss of about 25,000 in Q3 2013. By contrast, the largest broadband providers – representing about 94% of the market – gained more than 700,000 high-speed […]

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