TV Universe Expands to 118.4 Million Homes for Upcoming Season

September 8, 2016

This article is included in these additional categories:

African-American | Asian-American | Hispanic | Television | TV Audiences & Consumption

Nielsen-US-TV-Universe-Estimates-2012-2017-Sept2016After stalling last year, the number of TV homes in the US has grown by roughly 1.7% to 118.4 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 301.7 million Americans aged 2 and older live in those TV homes, up 1.6% from last year.

Increases have been observed in the number of US Hispanic, black and Asian TV households, resulting from a rise in population growth and TV penetration.

TV’s popularity continues unabated, it seems: some 287 million TV users engaged with traditional TV during a typical month in Q1 2016, per separate Nielsen data, up 2 million from 6 months earlier. TV also remains the most influential advertising medium in the US, according to a MarketingCharts primary research study.

Nielsen notes in its latest TV Universe estimates that 96% of all US homes with TVs receive traditional TV signals via broadcast, cable, DBS or Telco, or have a broadband internet connection.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This