US Homes Receive a Record 118.6 TV Channels on Average
by MarketingCharts staff
The average number of television channels that each US home receives has reached a record high of 118.6, according to a Nielsen Company report that highlights population, television ownership and advertising trends in the United States.
Some 58% of homes receive 100+ channels; 26% receive 60-99 channels; on average, television households in the US receive 17 broadcast TV stations, Nielsen said.
Among the highlights of the study:
As the number of channels available to a household increases, so does the number of channels tuned into. In 2007, the average household tuned to 16 – or 13% of the 118.6 channels available – for at least 10 minutes per week.
General dramas dominate the English language broadcast networks program lineups, comprising 40% (67 of 168) of the primetime programs, an increase of seven programs from last year. Variety programs make up 23% of English-language network prime time programs.
When Spanish language networks are included, general dramas still dominate with 38% (92 of 243) of the total. Variety programs make up 23% (56 of 243) of the total Spanish and English network programs. But, there are more “Other” type programs (34) than situation comedies (33).
African Americans continue to watch more television than the total US composite, and Hispanics watch less. Total viewing among all households was 31 hours and 55 minutes per week; it was 45 hours and 22 minutes in African-American households and 27 hours and 13 minutes in Hispanic households.
Viewing in African-American households is more likely to be to ad-supported cable television (62%) than broadcast network (40%), whereas Hispanic households watch more broadcast network (51%) than ad-supported cable (46%). The total composite US household tips toward ad-supported cable (58%) compared to broadcast network (40%)
The 30-second commercial is still the television advertising standard in primetime, accounting for 60% of all commercial units on English- and Spanish-language broadcast networks.
Trends in Broadcast Network Commercials
The 30-second commercial is still the television advertising standard in primetime, accounting for 55% of all units.
The 15-second commercial continues to be an important component in advertising:
In English-language network daytime television, the 15-second commercial outpaces 30-second commercials, accounting for 53%.
Fifteen-second units account for 42% of total English- and Spanish-language combined.
The number of commercial minutes aired increased in both daytime and primetime for both English only and English- and Spanish-language combined:
In primetime, 30-second and 15-second units make up 93% of all commercials.
Together, 15s and 30s account for 94% of the total daytime commercials.
Other TV Facts
The average US TV home has 2.5 people and 2.8 television sets.
31% of US TV homes have digital cable.
61% of homes have wired cable hook-ups (down from a high of 68% in 2000) and 27% have satellite or specialized antenna systems to receive television signals, up from 19% in 2005.
82% of US homes have more than one television sets at home.
87% of US homes have a DVD player, with that technology overtaking VCRs,