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US Television Households Increase 1.3% for 2007-2008 Season »
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US Television Households Increase 1.3% for 2007-2008 Season

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What Influences the Marketing Technology Buying Decision?

Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but they’re more likely to see their companies as being in the late majority or laggards, per results from a Walker Sands study [download page]. There appears to be demand for more marketing technology, according […]

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Multi-Screen Video Viewers Most Receptive to Ads on Live TV

TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a recent study [download page]. The results are based on a survey carried out among 13,500 […]

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B2C and B2B Content Marketing Trends, Compared

Source: Content Marketing Institute / MarketingProfs Notes: Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their […]

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North American Email Engagement Trends: Click Rates Continue Slow Decline

Source: Epsilon [download page] Notes: North American email open rates are down slightly year-over-year so far in 2015, details Epsilon in its latest quarterly email trends analysis. But while open rates have been generally steady or increasing over the past couple of years, the same can’t be said for click rates, which continue to gradually […]

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How is Marketing’s Role Expanding, and What Disruptive Forces is it Facing?

Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers (ANA) in a new study conducted in association with McKinsey & Co. and GfK. These changes are occurring amidst an environment in which marketers are challenged by the pace of […]

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