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US TV Households Up 1.5% – Asian, Hispanic Households Triple That »
US TV Households Up 1.5% – Asian, Hispanic Households Triple That

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New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

[By MC Editor JC Lupis] Nielsen recently released its latest Comparable Metrics report [download page], a quarterly look at device and media usage trends across various demographic groups. Upon review of the latest report, one statistic caught our eye: for the first time in Q3, Millennials (18-34) as a group spent more time using smartphones […]

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Budgets, Cultures Holding Back Data-Driven Strategies

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving impediments: 43% cited a failure to fully embrace a customer-centric culture, and 32% feel it’s due to a lack of senior-level support […]

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Online Radio and Podcast Audiences Continue to Broaden

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age […]

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Which Content Assets Do Sales Request Most From Marketing?

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior.

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What Are Marketers Finding to be the Most Effective Email List Growth Tactics?

Email continues to one of – if not the most – effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and challenge). In its latest monthly report [download page], Ascend2 takes a look at the tactics […]

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