The vast majority of Americans know about the writers’ strike, and approximately one-third of the population has already changed media habits as a direct result, according to a national survey by Interpret LLC, which also found that many Americans would think poorly of stars who attend an Oscar ceremony held during the strike.
Between the potential damage to the Academy Awards and falling TV viewership, advertisers may have to scramble to get their message out, Interpret said, citing data hinting that print and videogames could be alternative vehicles for advertisers.
“Ironically, the strike makes scripted programming more valuable than ever,” Michael Dowling, CEO, Interpret said. “As top shows disappear from primetime, viewers may go back and view critically lauded TV series they missed the first time around, play more video games or watch more movies on DVD.”
Highlights of Interpret’s national poll of Americans’ media habits in the wake of the strike:
About the study: Interpret’s survey was conducted online among a representative sample of 1,013 Americans 18-49, January 11-12, 2008. Participants must have watched at least 1 hour of TV programming weekly through any method, “live,” DVR, online, etc.
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