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Global Mobile Phone Sales to Grow 11% in 2008
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B2C Content Marketing on LinkedIn: What Younger Members Want

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and […]

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US Brand Buzz Rankings in H1 2014

Source: YouGov Notes: Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results, Netflix made the list for the first time (#5), Samsung (#6) edged Apple (#8), which had not made the list in 2013, and […]

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Americans’ Most Popular Online and Mobile Purchases

Almost 7 in 10 US adults have made a clothing purchase online, making┬áthis the most common┬ápurchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content – such as movies, music and e-books – tops the list for both smartphones and tablets. The […]

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Paid Search Trends in Q2

Sources: IgnitionOne [download page], The Search Agency [download page], ;RKG; [download page], Covario, Kenshoo Notes: Various sources were in agreement that US paid search spending grew in Q2, as did click-through rates and overall clicks, although The Search Agency saw a drop in costs-per-click for its clients while IgnitionOne and RKG reported relatively small increases. […]

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World Cup 2014 Sponsors and Viewership Data (Updated)

With the World Cup over, it’s time to take a look back at some of its key themes for marketers. How did sponsors’ ads fare? How much buzz was there on social media? (Hint: a lot.) Which brands picked up the most followers on social media? The data suggests that while it was an exciting […]

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