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Black Friday vs. Cyber Monday Shopping Differs by Generation »
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Black Friday vs. Cyber Monday Shopping Differs by Generation

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Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of […]

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Only 53% of Inbound Marketers Measure ROI

Only a bare majority of inbound marketers are measuring ROI, according to HubSpot’s latest annual “State of Inbound” report, with that result continuing a theme from past studies. But that doesn’t appear to be stunting their confidence: a significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success […]

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Nielsen’s Top 10 DMAs, 2014-2015

Source: Nielsen [pdf] Notes: The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate. While there was no change in the rankings of the top 10 markets, led by New York (7.4 million), Los Angeles (5.5 million) and Chicago (3.5 million), nine saw a decrease in TV homes […]

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Advertising and PR Industry Continues to Suffer From Low Public Perception

Source: Gallup Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is […]

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Are Young People Watching Less TV? (Updated – Q2 2014 Data)

The latest TV viewing figures are in, and with more than 3 years’ worth of data to examine, it’s possible to see some real trends emerging in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and they watch a lot less than older Americans. And, as […]

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