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Consumer Spending on the Upswing

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US TV Multitasking Behavior, by Generation

Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities […]

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Estimated Mobile Share of US Organic Search Traffic, by Engine

Source: Merkle|RKG [download page] Notes: Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the retail sector). The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic […]

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2015’s Most Reputable Companies

Source: Reputation Institute [download page] Notes: The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company […]

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Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

Source: Facebook Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook’s 1.44 billion monthly active users […]

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4 Trends in US Online Advertising Spending

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from […]

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