Chart close-up from:
Marketers See ROI Benefits of Personalizing Based on Social Graph »

From Marketers See ROI Benefits of Personalizing Based on Social Graph »

Latest MarketingCharts stories

Minority of B2B Salespeople Find Marketing Assets Effective

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey – fielded mostly among B2B respondents – focuses on the causes and impacts of “bad” sales interactions, finding numerous instances of disagreement […]

Read more »

CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents – 31% in Q2 […]

Read more »

Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

Source: Donald W. Reynolds Journalism Institute Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to […]

Read more »

Programmatic Approaches to Audience Engagement Seen Globalizing

Source: IAB/Winterberry Group Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, […]

Read more »

What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults […]

Read more »