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Latest MarketingCharts stories

North American Digital Marketers Rank Key Goals and Challenges

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal. […]

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Top Mobile Apps by Share of Time Spent

Source: comScore [download page] Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among […]

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B2B Marketers Weigh In On Their Data-Driven Performance

Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they’re on the path. […]

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Agencies’ Traditional New Biz Tactics Remain Effective

Source: RSW/US [download page] Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the […]

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Digital Marketing Evolution: How Enterprise Leaders Differ From Followers

Almost all – 96% of – executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report [download page] from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that […]

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