Top 10 Viral Videos – January 2010

February 24, 2010

This article is included in these additional categories:

Brand Metrics | Creative & Formats | Social Media | Technology

Internet videos created to raise awareness of AIDS, and to promote soft drinks and athletic shoes, are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor goviral as the most interesting and innovative in January 2010.

Unlike the December 2009 videos compiled by goviral, many of which focused on environmental- and health-related causes, the January 2010 videos were lighter in tone, with the notable exception of two videos focused on the continuing need for AIDS awareness and prevention. One of these videos, “Graffiti” by French HIV/AIDS organization AIDES, ranked number one for the month.

Beyond the two AIDS-themed videos, the other eight videos used devices including ninjas, stop-motion photography, puppets, tattoos, and magical vending machines to promote an array of products.

In a similarity to December 2009, most of the videos that made the top 10 list in January 2010 featured global themes and messaging that can easily cross cultures. For example, although a video promoting Nike basketball features puppets of NBA stars Kobe Bryant and LeBron James, those two athletes have international fame and appeal. The only video that was truly US-centric was the 10th-ranked video, featuring American customers of Domino’s Pizza explaining why they didn’t like Domino’s old recipe.

The top 10 picks for January, with links to view on YouTube:
1. Aides – Graffiti, agency: TBWA Paris
2. Coca-Cola – Happiness Machine, agency: Definition 6
3. Nike Basketball – Dunking on Reindeer, agency: Wieden & Kennedy
4. Red Bull – Travis Pastrana WR Jump, agency: N/A
5. RayBan – Tattoo Glasses, agency: Cutwater
6. Starbucks – Love Project, agency: BBDO New York
7. Adidas – Star Wars Collection, agency: Sid Lee
8. Nexus One – Ninja’s Unboxing, director/animation: Patrick Boivin
9. Lego – Click, agency: Pereira & O’Dell, Sharethrough
10. Domino’s – The Pizza Turnaround, agency: N/A

About the rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.

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