left
right
CHART CLOSE-UP FROM THE STORY:
Americans' Confidence in Economy Low - Lower for Personal Financial Future »
scroll down to read the full story
ipsos-cash-index-08-expectations.jpg

Americans' Confidence in Economy Low - Lower for Personal Financial Future

Americans’ confidence in their future personal financial situation is weakening, but attitudes about current economic conditions and investments - though low - have stabilized, according to a monthly national survey by Ipsos Public Affairs.

In April, the six-year-old RBC CASH (Consumer Attitudes and Spending by Household) Index dropped to an all-time low of 29.5, down from 33.1 in March. One year ago, in April, the Index was at 85.4.

ipsos-cash-index-08-graph-jan05-apr08.jpg

The downturn “indicates a potential retrenchment by consumers and corroborates suspicions that the economy has slipped into a recession,” said T. J. Marta, economic and fixed income strategist for RBC Capital Markets.

The RBC CASH Index is composed of four sub-indices:

RBC Expectations Index

Having already plummeted 34 points in March to -41.6, the sub-index fell nearly another seven points to -48.3, a downturn that shows the overall pessimism consumers have regarding a quick economic recovery.

ipsos-cash-index-08-expectations.jpg

One in five consumers (22%) say their personal finances will be weaker six months from now (15% said so in February).

RBC Current Conditions Index

The sub-index held steady at 54.6, compared with 54.7 in March.

ipsos-cash-index-08-current-conditions.jpg

Americans’ negative views of the current state of their local economy dramatically outweighed positive views:

  • Four in ten consumers (41%) rated their local economy as “weak,” and just 15% rated it “strong.”
  • One in four (25%) of those surveyed rated personal finances as “strong,” and 31% rated them as “weak” - both figures relatively unchanged from March.

RBC Investment Index

The sub-index hit the lowest level (56.4) since the CASH Index was created in 2002.

ipsos-cash-index-08-investment1.jpg

The next 30 days is a bad time to invest in the stock market (said 67% of respondents, compared with 65% in March) and in real estate (said 60%, compared with 62% last month).

RBC Jobs Index

The sub-index reached its lowest level in four years: 97.0 in April, down from 99.2, as more Americans (40% vs. 36% in March) reported job loss in their immediate circle.

ipsos-cash-index-08-jobs.jpg

About the RBC CASH Index: Ipsos Public Affairs polled a representative nationwide sample of 1,005 US adults from April 7-9, 2008. The Index is benchmarked to a baseline of 100 assigned at its introduction in Jan’ 02.

TODAY'S MARKETINGCHARTS STORIES

Share of Ad Spending by Medium - December 2009

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company...

Top 10 Brands Advertised on Radio - Week of 03-08-10

...

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next...

Digital, Cable News Audiences Only Media to Grow in 2009

For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that...

Private Label CPG Dollar, Unit Sales Continue Growth

For the second straight month, private label CPG dollar and unit sales both rose in February 2010. According...

Renewable Energy Report - Click Here!
advertisement