Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study.
BtoB’s previous survey (2006) had found that nearly 76% of marketers planned to increase their online budgets in 2007.
Nearly 30% of marketers said their budgets would remain unchanged in 2008, and 10% said they plan to decrease budgets, according to the survey of 213 B2B marketers conducted online in the last week of November and the first week of December.
Among the key findings of the survey:
Among the other findings of BtoB’s survey of B2B marketers:
Editor’s note: An abbreviated version of this item was first published on December 7.
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