Americans are looking to get engaged with brands’ corporate social responsibility (CSR) efforts, and many will punish brands for irresponsible behavior, says Cone Communications [download page] in newly-released data. The new figures expand on earlier data concerning the attitudes of citizens on a global scale, this time delving further into the attitudes of American respondents. According to the survey results, 88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices. Roughly half that proportion (42%) claim to have done so in the past year. Interestingly, that figure lagged the global average of 55% having boycotted a brand.
While fewer Americans (29%) have researched a company’s business practices or support of social and environmental issues, some 38% have told friends or family about a company’s corporate responsibility efforts and 54% have bought a product with a social and/or environmental benefit.
The study looks into some key demographics – following are some highlights from the findings:
About the Data: Cone Communications partnered with Ebiquity Research (formerly Echo Research) to field its second comprehensive survey of American attitudes, perceptions and behaviors around CSR. It conducted an online survey of 1,270 adult consumers in the United States, broadly describing “corporate social responsibility” to respondents as “companies changing their business practices and giving their support to help address the social and environmental issues the world faces today.”
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