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These Are Our Most Popular Smartphone Activities

Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones’ rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some […]

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Inbound Marketing Priorities Center on SEO, Content

Companies’ top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects.

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Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV

Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to – rather than a replacement for – pay-TV. However, with a sizable share of Millennials identifying as cord-nevers (having never subscribed to pay-TV), new research from The Diffusion Group (TDG) finds that SVOD services are indeed having an […]

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US Paid Music Streaming Subscriptions Double Y-O-Y in H1

The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid subscriptions also soared, more than doubling to surpass $1 billion for the […]

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Word-of-Mouth Key Influence in Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed, respondents to HubSpot’s survey ranked word-of-mouth referrals as their top information source when making business purchases.

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