Affluent US households, those with annual incomes at or above $100K, make up an estimated 20% of US households but account for more than half of all US household income – and spend nearly $1 trillion a year, Ipsos Mendelsohn estimates.
The majority of spending (54%) among all affluent Americans is in the areas of home, apparel, and travel, according to the 2008 Mendelsohn Affluent Survey, which measures the behaviors of the affluent in more than 100 expenditure categories.
Other key findings:
The most affluent are likely to own more vehicles, to have bought them new, and to have later models than the other segments. They also are more likely to lease.
Cultural and Spectator Activities
About the research: The Mendelsohn Affluent survey was conducted by mail between March 10 and July 15, 2008. It measures male and female heads of household in all 50 states and Washington DC who have household incomes of $100K or more. These individuals represent an estimated 19% of all American adults. 2008 survey results are based on 13,522 completed questionnaires with a final response rate of 43% of the adults to whom the materials could be delivered. Results of the survey are projected to an estimated 42 million affluent heads of house living in an estimated 23.3 million households. The survey bases its estimates on those produced by the US Census Bureau’s current population surveys.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.