Notes: Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music, reports Ipsos in a newly-released study, while roughly 1 in 7 (14%) tune in to Sirius XM and about 1 in 10 (11%) turn on their CD player. Preference for AM/FM radio is consistent across age groups, gender, and household income levels, though appears to be higher among females and older consumers. Interestingly, 18-34-year-olds are more likely to first play a CD (15%) than to listen to streaming digital audio services or a digital music collection (10%).
A recent report from Edison Research and Triton Digital similarly found AM/FM radio to be the audio source used most regularly in the car, followed by MP3 players/owned digital music and CD players.
About the Data: The Ipsos data incorporates results from a previous Ipsos/iHeartMedia online study fielded in January 2015 (sample size of N=1036; US 18+ representative to Census) with new findings from an independent Ipsos Online Omnibus conducted March 18-19, 2015 (sample size of N=1005; US 18+ representative to Census).
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