Baby Boomers Comprise 41% of the Adult Mass Affluent Population

Nielsen-Mass-Affluent-by-Generation-Dec2014Source: Nielsen [download page]

    Notes: While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the adult Mass Affluent population (41% vs. 14%), per data contained in a recent Nielsen report. Separately, the study indicates that the Mass Affluent population – defined as households with liquid assets between $250k and $1m excluding real estate – represent 11% of households, but 26% of total wealth.

      Related: [Debrief] Advertising to Baby Boomers: The Why and How

        About the Data: The data is based on Nielsen Financial Track 2014.