Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
Bango Reports that 83% of Brands Remain in the Dark about Mobile Campaign Performance
Convenience Still Top Order for Younger Diners
Most Companies Reported Improved Fraud Metrics in 2009, Still See Challenges
Three in Five Americans Give President Obama Negative Ratings
Companies and Brands Can Benefit from the Evolving – and Growing – Virtual Economy
Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers
AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google
New Online Coupon Gallery Makes Savings More Accessible for Residents of New York
In Australia, Online Retail Sites See Traffic Surge in December
47% of Boomers Maintain at Least One Social Network Profile
Millward Brown and Dynamic Logic Partner with Cymfony to Provide Social Media Insights for a More Complete View of Brand Health