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Coworker Word-of-Mouth Strongly Influences Purchases »
Coworker Word-of-Mouth Strongly Influences Purchases

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Which Messaging Apps Are Most Popular – And Most Used?

The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that WhatsApp is less popular in US than in Europe, while […]

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Chief Communications Officers See Digital Comms, Reputation Mgt as Growing Functions

More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months, and 91% expect to work more closely with digital/social media departments over the next few years, according to a report [pdf] from Spencer Stuart and Weber Shandwick.

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Confidence in MarTech Effectiveness Rises; Integration Improves

Marketers’ utilization of marketing technologies – and the effectiveness of those technologies – appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported having all the tools they need, almost double the proportion (34%) from the last time Ascend2 fielded similar research.

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How Do Americans Feel About FinTech?

Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during their lifetimes, survey respondents generally prefer a mix of traditional banking services and innovative […]

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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case.

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