4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to [download page] a November 2011 survey from Chadwick Martin Bailey and iModerate Research Technologies. Data from the study indicates that shopping without crowds (39%) and buying products while they are still in stock (19%) are less likely to be motivating factors for these shoppers, while just 2% look forward to the competition.
Overall, 38% of US consumers plan to shop on Cyber Monday, led by a younger crowd: 49% of consumers under 30 plan to shop then, compared to 35% of those over 30.
About the Data: The CMB data was collected in October 2011 from 1,481 consumers aged 18+ in the United States.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.