Easter Celebrants to Rein in Spending This Year

April 18, 2014

This article is included in these additional categories:

Food & Restaurants | Retail & E-Commerce

NRF-Average-Spending-Easter-Celebrants-2007-2014-apr2014

    Source: NRF

      Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is expected to reach $15.9 billion, also down from last year’s projected $17.2 billion, as fewer Americans will celebrate this year (80% vs. 83%). Food and apparel sales are expected to reach $5 billion and $2.6 billion, respectively, both a step down from last year’s study. Roughly 1 in 5 celebrants will make purchases online.

        About the Data: The NRF 2014 Easter Spending Survey, conducted for NRF by Prosper Insights & Analytics was conducted from March 4-11, 2014. The consumer poll of 6,387 has a margin of error of plus or minus 1.3 percentage points.

          Related: US Desktop-Based Retail E-Commerce Spending and Growth Rates, Q1 2010-Q4 2013

          Chart-Library-Ad-1

          Explore More Articles.

          Which Skills Are Important in RevOps?

          Which Skills Are Important in RevOps?

          9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This