B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014’s growth rate. Events continue to capture the largest share of B2B media and information industry spending, up by 4.5% to almost $6.3 billion (or about 45% of the total). Print advertising declined by 5.6% (to $3.2 billion), while digital advertising continued its strong growth (+14.7% to $3.1 billion), surpassing print for the first time during Q2.
Data and Business Information continues to be a stronger category for the industry, with its $1.5 billion in revenues representing a 7.7% year-over-year increase.
The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB, and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.
The following is a brief list of other intriguing data points culled from recently-released research.
Have a great weekend!
Topics: Boomers & Older, Brand Loyalty & Purchase Habits, Business-to-Business, Connected Device Comparisons, Customer Service & Experience, Direct Mail, Financial Services, Magazines, Mobile Phone, Retail & E-Commerce, Social Media, Spending & Spenders, Tablet, Top Brands, Trade Shows & Events, Traditional, Travel & Hospitality, TV Advertising, Video, Word of Mouth, Youth & Gen X
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