Valentine’s Day spending is expected to reach $19.7 billion this year, up by more than 4% from last year and representing the highest mark in the NRF’s decade-long survey history. The increase is the result largely of a lift in per-celebrant spending, with the 55% of adults planning to celebrate Valentine’s Day this year planning to spend an average of $147, up from last year’s $142.
Department (34.5%) and discount (31%) stores are the most popular destinations for respondents this year, though online shopping has climbed to a new high of 27.9% of respondents. Candy (50%) and cards (47.9%) continue to be the most common gift choices, followed by an evening out (38.3%) and flowers (36.4%).
In other Valentine’s Day data:
The following is a brief list of intriguing data points sourced from recent research unrelated to Valentine’s Day.
Have a great weekend!
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