US radio advertising revenues have been mostly flat in recent years, with the RAB’s latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in off-air revenues and a rebound in network spending in 2015 were enough to offset digital’s declines. The auto industry was once again the top spender last year, hiking its spend by 4%.
It was followed by the communications/cellular/public utilities sector (-5%), financial services (+4%), health care (+5%) and professional services (+9%).
The following is a brief list of intriguing data points sourced from recent research.
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Topics: Brand Loyalty & Purchase Habits, Content Marketing, Creative & Production, Customer Service & Experience, Local & Directories / Small Biz, Men, Mobile Phone, Personalization, Privacy & Security, Search Engine Optimization, Social Media, Spending & Spenders, Tablet, Traditional, TV Advertising, UK, Youth & Gen X
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