Source: ESOMAR
Notes: Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B, reports ESOMAR, with the broader “business intelligence” market growing by 50% to surpass $US 60B. Within the traditional market research sector, the North American market grew most rapidly on a inflation-adjusted basis for the first time since 2000, with a 2.9% increase to more than $15.7 billion in spending. At 39% share of global market research revenues, North America is now almost on par with Europe (40% share) in spending.
Related: US Marketing Research Industry Seeing Pre-Recession Levels of Activity
About the Data: The data is based on ESOMAR estimates. Exchange rate fluctuations are eliminated, and IMF inflation rates are used to determine net growth.
