More than 55% of US consumers plan to do their holiday shopping online in 2009, and 26% plan to purchase more gifts over the internet than they did last year, according to a study from MarketLive, Inc. and the e-tailing group.
Results from the fourth annual “2009 Mindset of a Multi-Channel Shopper” survey indicate that these figures have increased since 2008, when the same study revealed that only 49% of consumers planned to shop online and 21% planned to purchase more gifts over the internet.
Last year was the first year that the web surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, the e-tailing group reported.
In addition to the increase in shoppers buying holiday items online, the report also found:
“It’s exciting to see shoppers continue to embrace the web channel, especially in these challenging economic times,” said Lauren Freedman, president of the e-tailing group. “We as merchants must remain vigilant and deliver truly convenient, compelling and customer-service oriented experience to continue to reap market share channel gains.”
About the survey: The research included a poll of more than 1,000 consumers about their shopping habits and plans for the upcoming holiday season.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.