US Consumers are expected to spend more on Halloween this year than last, with the average per person totaling $64.82, compared with $59.06 last year, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch.
Total Halloween spending for 2007 is estimated by the NRF to reach $5.07 billion (extrapolation based on total US population of adults 18+).
On average, each person will spend $23.33 on Halloween costumes (including children’s and pet’s costumes), though young adults will spend far more, according to the survey: 18-24 year-olds plan to $34.06 on costumes, on average, nearly twice as much as they plan to spend on candy ($19.65).
Other survey findings:
Nearly 60% of consumers plan to celebrate Halloween in some way – but children and adults aren’t the only ones who will be celebrating this Halloween; their furry friends will actually be joining them on Halloween night in the search for treats, according to the survey:
The survey also ranked children’s and adults’ costumes:
About the study: The NRF 2007 Halloween Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Halloween season. The survey, which polled 8,877 consumers, was conducted for NRF by BIGresearch September 4-11.
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