Nearly one-fourth (23.6%) of Americans say they are “currently dieting,” and people who are trying to lose weight are more likely to be White women who live in the Northeast region of the US, according to data from Experian Simmons.
Results from the 2008 Simmons National Consumer Study/Simmons National Hispanic Consumer Study reveal that the most common new year’s resolution in the US is to lose weight. This may be a good idea, Experian Simmons said, since more than a third of the adult population is overweight and another 25% is considered obese as defined by the US Centers for Disease Control (CDC). This makes 60% of the population potential targets for diets.
In terms of specific dieter demographics, women – by a large margin (64% vs. 36% of men) – account for the majority of those who are currently dieting.
Additonal demographic findings about dieters:
Dieting and Exercise Go Hand-in-Hand
Nearly two-thirds (63.4%) of adults who report they are currently dieting say they also are exercising. Though some go to outside facilities to work out, most report exercising in their home:
Despite Diets, Treats are Important
Though most dieters report eating low-fat, fat-free or diet items while they are trying to lose weight, the top five “treat” items items eaten on diets are sorbet/ice cream, mayonnaise, margarine, crackers and cookies:
Dieting/Health Top of Mind
While dieting, Americans report being open to trying new health food and diets, and are willling to spend money to look younger:
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